Newsletters and Email Marketing for Authors

What do the vast majority of bestselling authors have in common? They send out monthly emails to their readers.

Why? Email remains the most vital way of reaching people. Newsletters are how you build a relationship with readers and (of course) let them know when you have a new book out.

However, a scattershot or salesy approach to email marketing isn’t going to win you any fans. Instead, I advise a content-first approach that delights and enlightens your leads, rather than spamming them into oblivion.

Email Newsletter Design and Build

Whether you have an established email list of thousands or you’re just starting out, I’ll design and build an eye-catching email newsletter template for you that’s ready to fly. I’ll guide you through the process of creating content for your newsletters, how to send it, and how to understand the data about how it was received.

Price: starting at £225 ($299 USD)

Monthly Email Management

Don’t want to bother with the tech or the hassle of sending out newsletters? Send me your content and I’ll manage the whole process for you, including providing data and analysis of how each email was received.

Price: starting at £149 per month ($199 USD)

Email Lead Magnet (“Reader Magnet”)

I suggest combining email newsletter marketing with a website lead magnet (bonus chapters, a free ebook, or other exclusive behind-the-scenes content that you give away via your author website in exchange for an email sign-up).

This is how you can capture the email addresses of real fans and build a robust list of newsletter subscribers who are sincerely interested in your books.

You provide the text and I’ll format the PDF reader magnet. This service includes a book cover design for your ebook and full integration into your author website.

Price: starting at £299 ($399 USD)