“TikTok made me buy it!” If you’re an author, you can barely escape these words, which are now used as a seal of approval on hundreds of books. However, if you’re shy about social media, or (god forbid) older than 30, TikTok may seem like a strange and foreign land. So is it actually worth…
Hey, you, hiding in the back of the room, I’m talking to you. Yes, you. You should be thinking about marketing your book, even though you really, really don’t want to. It’s the rare author who loooves marketing. Let me tell you a secret, I’m a marketing consultant and I still low-key hate book marketing…
If you’re an author trying to market your book, hopefully you’ve adopted a content marketing strategy. This softer style of selling is both more effective and more fun than grabbing a megaphone and blasting I’VE GOT A BOOK OUT at everyone on social media. Here are 20 suggestions of content you could create to grab…
Recently, I got clickbaited into reading an article recommending 10 ways for authors to market their books. Great! I thought, I have a book and I want people to read it! With a sinking heart, I realised that this article was filled with well-intentioned advice built on a foundation of sand. It was glaringly obvious:…
If you’re a debut/first-time author, wondering whether or not you need an author website, here’s an honest guide to the pros and cons involved. Disadvantages of Author Websites – Upfront expense This is the big one: cost. An author website – specifically, a good author website – can be expensive. It’s a big lump sum…
Stop “making do” with out-of-date, unflattering photographs of yourself and get an author photo that actually shows your personality. Find out the potential costs, how to dress, what to look for in a photographer, and how to have a great experience. First of all, just in case you were hoping to duck the whole issue,…
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