If you’re an author trying to market your book, hopefully you’ve adopted a content marketing strategy. This softer style of selling is both more effective and more fun than grabbing a megaphone and blasting I’VE GOT A BOOK OUT at everyone on social media. Here are 20 suggestions of content you could create to grab…
Recently, I got clickbaited into reading an article recommending 10 ways for authors to market their books. Great! I thought, I have a book and I want people to read it! With a sinking heart, I realised that this article was filled with well-intentioned advice built on a foundation of sand. It was glaringly obvious:…
If you’re a debut/first-time author, wondering whether or not you need an author website, here’s an honest guide to the pros and cons involved. Disadvantages of Author Websites – Upfront expense This is the big one: cost. An author website – specifically, a good author website – can be expensive. It’s a big lump sum…
Stop “making do” with out-of-date, unflattering photographs of yourself and get an author photo that actually shows your personality. Find out the potential costs, how to dress, what to look for in a photographer, and how to have a great experience. First of all, just in case you were hoping to duck the whole issue,…
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