“Ugh, just leave me alone to write my books in peace!” This is the lament of authors across the world. However, when your book hits the shelves, as an author, you need to be doing marketing, not just writing. Here are some tips on what to do if the idea of marketing your book fills…
You know you need an author website to promote your books, but what should you actually include on that website? Is a few lines about you and your latest book enough? Do you just need a nice picture and a contact form? Here’s my guide to everything you could include on your author website, ranked…
I received the disturbing news this week that a scammer is sending out emails using my name and identity, trying to solicit marketing work for themselves. If you receive a fraudulent email from “nicola.authorwebmarketing@gmail.com” (that’s not my email) or any other cold-approach email that looks suspiciously AI-generated, please ignore it. If you do wish to…
“Should I self-publish or go the traditional route?” This is one of the weightiest questions a would-be author will ever face. The internet chorus is quick to chime in, and answers are usually strictly partisan: pro self-publishing, or pro traditional publishing, and never any grey area. I’m here to tell you the real story, which…
As soon as you become a published author, there’s one website that suddenly wields huge power over your mental health. Cue the horror movie scream, because that website is… Goodreads. This rather janky website, owned by Amazon but seemingly not updated since 2003, is the book reader’s answer to Facebook. It’s a place where avid…
For debut and first time authors, the publication of your book can be both exciting and stressful. Even if you’ve had a few books published, you’ll feel the same nerves. Top of mind might be the question: What should I be doing in terms of book marketing? Am I doing enough? As the author of…
Self-publishing and indie publishing are fraught with tough decisions and money worries – especially when it comes to choosing what goes on the cover. But don’t let yourself fall into the trap of believing any of these all-too-common misconceptions about book cover design. As the author of four books and the creator of Author Website…
If you’re an author, it’s time to get to grips with BookTok, the book-reading community on TikTok, as a way to spread awareness about your books. I’m the author of four books (one self-published, three traditionally published) and the creator of Author Website Marketing, and here are my 13 lucky tips to help you get…
“TikTok made me buy it!” If you’re an author, you can barely escape these words, which are now used as a seal of approval on hundreds of books. However, if you’re shy about social media, or (god forbid) older than 30, TikTok may seem like a strange and foreign land. So is it actually worth…
Hey, you, hiding in the back of the room, I’m talking to you. Yes, you. You should be thinking about marketing your book, even though you really, really don’t want to. It’s the rare author who loooves marketing. Let me tell you a secret, I’m a marketing consultant and I still low-key hate book marketing…
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